About That Brand / Industry guides
Branding agencies for electronics and hardware
A hardware brand has to survive contact with the object. The name appears on a device, the identity reaches packaging and support material, and the product experience continues through interfaces and software updates. Those parts should feel like one considered offer.
Compare the work and the fit
Consumer electronics and specialist computing hardware share some design demands, but their buyers and proof differ. Compare identity work separately from industrial design, interface design and manufacturing support.
Evolving a global consumer-electronics brand
Connecting brand expression with a product experience
Identity for specialist computing hardware
Selected examples, not a numerical ranking. Sources checked 15 September 2026. The fit guidance is our editorial assessment.
Evolving a global consumer-electronics brand
Wolff Olins
Wolff Olins describes strategy and verbal, visual, physical and digital brand work for LG Electronics.
Source: LG Electronics project ↗This is relevant when a familiar company needs a more contemporary expression across many products. Ask how the team would preserve recognition while making the system more useful in digital channels, retail and partner environments.
Connecting brand expression with a product experience
COLLINS
COLLINS documents brand voice and identity work with Bose’s in-house team, including a custom typeface with TEKIO.
Source: Bose project ↗Consider this reference when design needs to communicate the character of a product rather than list specifications. Ask how the proposed team would translate the positioning into packaging, launch material and the small everyday interactions around the device.
Identity for specialist computing hardware
Pentagram
Pentagram’s Graphcore project covers strategy, tone of voice, visual identity, a dynamic typeface and a pattern generator. Its account also identifies a hardware-design collaboration with MAP.
Source: Graphcore project ↗This is useful when a technically complex product needs an accessible identity. Ask how the brand team will collaborate with industrial designers and engineers, and distinguish the identity deliverables from the work required to design or manufacture the hardware.
What to put in your brief
- Map the complete experience: device, box, setup, interface, support, accessories and end-of-life information.
- Identify the physical constraints before design begins. Bring dimensions, materials, print processes and small-size requirements.
- Clarify product-family naming and the relationship between the corporate brand, device and supporting software.
- Define the responsibilities of brand, industrial design, engineering and manufacturing partners, including approval and handover points.
Questions worth asking
- Can you show the identity working on a real device rather than a mockup alone?
- How would you handle our product range and future model names?
- Who will coordinate with industrial design and production teams?
Common questions
Can a branding agency design the physical product?
Some teams offer or coordinate industrial design; others focus on identity. Ask for the named specialists and precise deliverables rather than assuming they are included.
Where should a connected-device business start?
Map the physical product and software experience together, then decide which parts need work. The technology and SaaS guides may also be useful when the service continues after purchase.
Explore related guides
Project accounts describe published work, not guarantees of future outcomes. Confirm the proposed team and scope directly. Read our methodology.